Home > Uncategorized > IBM Edge 2012 announced today!

IBM Edge 2012 announced today!

Do you expect more out of your storage? IBM thinks you should and is putting their money where their mouth is. In the past it has gone under different names like STG University and Storage Symposium, but now IBM has revamped its premier storage conference. The big announcement came today with much fanfare that included a new website, some videos and bunch of hype on twitter.  A three part conference for executives, gear heads and business partners there is something for everyone.  But what will be different tham years in the past?  I think IBM looked around how other vendors use conferences to help pump up its customer base (VMWorld, EMCwhatever) and decided to put some hype in the conference.

Think of this as a great place to go and network, learn and have a good time.  The conference will be in Orlando and there will be tons of time to sit in class rooms and learn about the latest technologies but there will be sessions where IBM will be pulling in our top execs and analysts to tell you where IBM is going in the storage world.

The Executive Edge will feature different speakers from Jeff Jonas, Aviad Offer and IT Finance expert Calvin Braunstein. This track will take executives through new announcements, deep dives on technical platforms, one on one sessions with IBM Execs and some great entertainment.  This is a new feature of the conference as in the past it was more geared towards the technical teams.

Of course the Executive Edge will be limited so talk to your local storage sales person to get a chance to be a part of this special event.  There will be time to bring in your team and have special sessions and round tables with the IBM engineers who can help you find your way down this path of crazy storage growth.  And there is a golf course on site which I have heard is very nice. Bring your clubs or rent them, I am sure there will be plenty of us out there so find a partner and have a good time.

More importantly IBM is making the effort to step up the event and have it on par with the other IBM conferences like Pulse.  The technical portion will have over 250 sessions on storage related topics.  You will also get road-map information from the product teams as well as a chance to become a certified technician.  One area that has been expanding is our hands on labs and this year we will have the biggest one yet.  You will be able to come in to the labs and actually see our storage systems and have a chance to ‘test drive’ them.

Early bird registration is open now and you can sign up today.  The conference will be in sunny Orlando Florida at the Waldorf Astoria and Hilton Orlando at Bonnet  Creek. The event starts on June 4th and runs to the 8th.  You can follow the conference on twitter @IBMEdge and use the hashtag #ibmedge  For the conference website go here

I look forward to seeing you in June.

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